Indulge in a world of exceptional fine foods, carefully curated with passion and expertise. Terra Firma, led by founder Richard Victoria, invites you to discover a premier collection of natural, high-quality products. At Further, we had the privilege of bringing Terra Firma’s vision to life through a comprehensive creative process.
Our journey began by crafting a captivating logo that symbolizes Terra Firma’s commitment to the fundamentals of its catalog – seeds, roots, and leaves. This distinctive symbol serves as a testament to the brand’s unwavering dedication to sourcing and delivering nature’s finest offerings. We extended the design system to create a suite of custom identity collateral, including branded scotch and business cards, exuding elegance and sophistication.
To showcase the exceptional products within Terra Firma’s collection, we worked closely with the talented photographer Jodi Hinds, who expertly captured the textures and intricate details. These visuals serve as a tantalizing invitation, igniting the senses and transporting you to a world of culinary excellence. Additionally, collaborating with renowned illustrator Lygie Harmand allowed us to weave a visual narrative for each producer, adding an extra layer of depth and artistry.
The culmination of our efforts resulted in the creation of a printed and digital catalog that embodies the essence of Terra Firma. Seamlessly merging the tangible and the digital, we invite you to explore this culinary journey, where extraordinary flavors, impeccable craftsmanship, and the beauty of nature converge. Immerse yourself in the realm of Terra Firma, where every detail has been carefully curated to create an unforgettable gastronomic experience.
